---
title: Add new Paperform responses to a custom audience on Facebook Ads | Paperform Integrations | Paperform
description: "Facebook Ads are a great way to capture and nurture leads for your business. Turn on this Zap and you can add automatically add the emails from your Paperform form submissions to a custom audience, so that you can continue on nurturing them on Facebook.\n\nHow this Paperform-Facebook Ads integration works\n\n\nA new form submission is received on Paperform\nZapier adds an email to a custom audience on Facebook Ads\n\n\nApps involved\n\n\nPaperform\nFacebook Ads"
url: "https://paperform.co/integrations/zap-templates/add-new-paperform-responses-to-a-custom-audience-on-facebook-ads"
type: static
generatedAt: "2026-04-04T00:42:04.086Z"
---

![Paperform](https://zapier-images.imgix.net/storage/services/9d8fbcdab89ea723d94772ff0170a99a.png?auto=format%2Ccompress&fit=crop&h=128&ixlib=python-3.0.0&q=50&w=128)
 ![Facebook Custom Audiences](https://zapier-images.imgix.net/storage/services/f407c31b217aac6e0cd4171092d53a8c_5.png?auto=format%2Ccompress&fit=crop&h=128&ixlib=python-3.0.0&q=50&w=128)

# Add new Paperform responses to a custom audience on Facebook Ads
  [← All Integrations](/integrations/)
Facebook Ads are a great way to capture and nurture leads for your business. Turn on this Zap and you can add automatically add the emails from your Paperform form submissions to a custom audience, so that you can continue on nurturing them on Facebook.

## How this Paperform-Facebook Ads integration works

 1. A new form submission is received on Paperform
 1. Zapier adds an email to a custom audience on Facebook Ads

## Apps involved

 - Paperform
 - Facebook Ads
   [Use this Zap Template](https://api.zapier.com/v1/embed/paperform/create/26503)