--- title: Free Online Form Builder & Form Creator for SMBs in 2026 | Paperform description: Create forms and surveys, take payments, automate workflows and send documents for signing, all from one easy, doc‑style form builder FOR FREE url: "https://paperform.co/" type: static generatedAt: "2026-04-04T00:45:42.158Z" --- ![video](https://d3gw2uv1ch7vdq.cloudfront.net/img/what-s-paperform_.mp4) # Easiest online form builder for SMBs ## Powerful forms that run your business Build forms that capture data, onboard clients, generate leads, take payments, trigger workflows and send documents for signing, all from one form builder the whole team can use. [Create a form for free](/register) Free plan · No code needed · SOC 2 Type II & SSO · Trusted by 500K+ businesses ![Bitmap](/images/customers/Bitmap.png) ![HIR](/images/customers/HIR.png) ![HKTB-logo](/images/customers/HKTB-logo.png) ![Kenyon](/images/customers/Kenyon.png) ![Rice_University_Horizontal_Blue](/images/customers/Rice_University_Horizontal_Blue.png) ![accor-3](/images/customers/accor-3.png) ![adp-1](/images/customers/adp-1.png) ![avallain-logo-svg-160-px](/images/customers/avallain-logo-svg-160-px.png) ![axa-768](/images/customers/axa-768.png) ![danone-2](/images/customers/danone-2.png) ![deloitte-1](/images/customers/deloitte-1.png) ![logo_andorra_telecom_df137f1a8f](/images/customers/logo_andorra_telecom_df137f1a8f.png) ![michelin-4](/images/customers/michelin-4.png) ![raywhite](/images/customers/raywhite.png) ![suncorp-logo-358x104](/images/customers/suncorp-logo-358x104.png) ![unesco](/images/customers/unesco.png) ![Bitmap](/images/customers/Bitmap.png) ![HIR](/images/customers/HIR.png) ![HKTB-logo](/images/customers/HKTB-logo.png) ![Kenyon](/images/customers/Kenyon.png) ![Rice_University_Horizontal_Blue](/images/customers/Rice_University_Horizontal_Blue.png) ![accor-3](/images/customers/accor-3.png) ![adp-1](/images/customers/adp-1.png) ![avallain-logo-svg-160-px](/images/customers/avallain-logo-svg-160-px.png) ![axa-768](/images/customers/axa-768.png) ![danone-2](/images/customers/danone-2.png) ![deloitte-1](/images/customers/deloitte-1.png) ![logo_andorra_telecom_df137f1a8f](/images/customers/logo_andorra_telecom_df137f1a8f.png) ![michelin-4](/images/customers/michelin-4.png) ![raywhite](/images/customers/raywhite.png) ![suncorp-logo-358x104](/images/customers/suncorp-logo-358x104.png) ![unesco](/images/customers/unesco.png) Built for growing businesses, trusted by bigger ones. Trusted by 500K+ business owners and creators, and hundreds of millions of respondents. Small and growing teams across marketing, eCommerce, education, and professional services run their forms on Paperform. ### Our customers love us, with an average rating of 4.8 out of 5 from 380 reviews across Capterra, Trustpilot, and G2. ![Capterra - 4.8 out of 5](/images/capterra-st.jpg) ![Trustpilot - 4.8 out of 5](/images/trustpilot-st.jpg) ![G2 - 4.8 out of 5](/images/g2-st.jpg) What you run on Paperform ## Run all your key workflows on one form platform Paperform powers the everyday forms that keep your business moving—without needing a developer or a dozen different tools. ### Client onboarding & operations Replace messy PDFs and email chains with clear, branded onboarding forms that capture everything you need first time, and trigger the right next steps. ![video](/website/video/promo.mp4) "Paperform helps me onboard clients consistently and professionally. It’s like I have a virtual assistant that never forgets, never misfiles, and never sleeps" Julie Winter - Multi-State Real Estate Broker ### Lead capture & marketing Spin up high-converting forms for ads, landing pages, social campaigns and referrals. Sync every lead straight into your CRM or email tool. "Paperform seamlessly matches the look and feel of my landing pages - it never feels like there is a disconnect between the form and the rest of the page" Kassy Pajarillo - Marketing Consultant ### Surveys & feedback Run customer, employee or event surveys with conditional logic, custom success pages and AI-powered reporting to understand results faster. ![video](/videos/guided-mode.mp4) "With Guided mode we AB tested our Paperform with our old form and found that our conversion rate increased by a staggering 91%" Amadeusz Bathelt - Dealavo ### Payments, bookings & event signups Sell services and products, take deposits, manage bookings and registrations, and calculate pricing and discounts directly inside your forms. "Paperform can process payments through Paperform without having to integrate with some other tool, without having to set up a sales page and a checkout process and whatever. That was an absolute game changer." Starlight Mundy - Founders Collective ### Client onboarding & operations Replace messy PDFs and email chains with clear, branded onboarding forms that capture everything you need first time, and trigger the right next steps. ![video](/website/video/promo.mp4) "Paperform helps me onboard clients consistently and professionally. It’s like I have a virtual assistant that never forgets, never misfiles, and never sleeps" −Julie Winter - Multi-State Real Estate Broker ### Lead capture & marketing Spin up high-converting forms for ads, landing pages, social campaigns and referrals. Sync every lead straight into your CRM or email tool. "Paperform seamlessly matches the look and feel of my landing pages - it never feels like there is a disconnect between the form and the rest of the page" −Kassy Pajarillo - Marketing Consultant ### Surveys & feedback Run customer, employee or event surveys with conditional logic, custom success pages and AI-powered reporting to understand results faster. ![video](/videos/guided-mode.mp4) "With Guided mode we AB tested our Paperform with our old form and found that our conversion rate increased by a staggering 91%" −Amadeusz Bathelt - Dealavo ### Payments, bookings & event signups Sell services and products, take deposits, manage bookings and registrations, and calculate pricing and discounts directly inside your forms. "Paperform can process payments through Paperform without having to integrate with some other tool, without having to set up a sales page and a checkout process and whatever. That was an absolute game changer." −Starlight Mundy - Founders Collective [Explore more use cases →](/templates/) How it works ## From idea to live form in minutes 1 ### Start from AI or a template Describe what you need and let AI draft your form, or pick from 700+ pre-built templates tailored for marketing, agencies, eCommerce, education and more. 2 ### Make it yours Edit like a doc. Slash command in new questions, tweak copy, add media and apply your brand theme, custom domain and URL in a few clicks. 3 ### Automate and connect Add logic, calculations and workflows, then connect your tools—CRMs, email, spreadsheets, chat, project management and more—with native integrations, Stepper, webhooks or Zapier/Make. 4 ### Press go Publish your forms and watch submissions, payments, bookings and updates roll through your business. Easily export, analyse and extract insights from surveys and feedback forms with AI Insights. [Create your first form now →](/register/) It's free. No credit card required. AI-Powered ## Work faster with native AI—when you want it Spin up new forms from a prompt, let AI suggest logic and calculations, and use AI Insights to summarise responses and surface trends in your data. You stay in control of every question, rule and workflow. - Generate full forms and surveys from a simple description - Ask AI to create complex live calculations and scoring - Turn raw responses into readable reports and summaries in seconds ![video](/videos/ai-form-creation-smaller.mp4) The Paperform Platform ## Forms at the center. Everything else in reach. Paperform is your core form builder, with included tools that handle contracts and workflows so you can turn submissions into finished work—without duct-taping extra apps. [Best all-round form builder ![Paperform](https://paperform.co/images/logo-v3/paperformSymbolBlack.png) ### Paperform Build branded forms, surveys, payment flows and booking experiences that feel like part of your site. Add conditional logic, calculations, routing and integrations so everything runs the same way, every time. Report and analyse results in real-time with AI. Learn more →](/product/) [eSignatures, done right ![Papersign](https://paperform.co/images/logo-v3/papersignSymbolBlack.png) ### Papersign Generate contracts, agreements and consent forms from submission data, then send them for secure eSignature in a few clicks. Keep everything linked back to the original form for a clean paper trail. Learn more →](https://papersign.com/) [Workflows with AI ![Stepper](https://paperform.co/images/logo-v3/stepperSymbolBlack.png) ### Stepper Turn submissions into automated, multi-step workflows. Route approvals, hand off tasks between teams and keep systems in sync with our simple, AI native workflow automation builder—no code needed. Learn more →](https://stepper.io/?ref=paperform) ![video](/website/video/templates-smaller.mp4) Designed for your brand ## Beautiful forms that look and feel like your business Custom fonts, colors, layouts, backgrounds, images and video, all in one editor. Build forms that blend seamlessly into your website—or stand alone as mini landing pages that actually convert. Fully branded themes & custom domains Guided "one question at a time" or classic layouts Embed anywhere or share as standalone pages Manage clients and brands with Agency+ Integrations & Automations ## Plays nicely with the tools you already use Connect Paperform to thousands of apps so data flows where it needs to go—automatically. Send leads to your CRM, add subscribers to your email list, create tasks in your project tools, update spreadsheets, ping Slack, generate documents and more. Use native integrations, Stepper workflows, webhooks or automation tools like Zapier and Make to stitch Paperform into any workflow in your stack. [All Integrations →](/integrations/) Security, Compliance & Support ## Serious about security. Obsessed with support. Paperform is built for businesses that need to trust their tools. Enjoy SOC 2 Type II compliance, SSO, granular access controls, and a dedicated Trust Center—so security and compliance teams can breathe easy. When you need help, or just need to talk through what problems you're trying to solve, our support team is just a real human chat away. GDPR compliant SOC 2 Type II SSO & access management Roles & permissions Data residency & privacy controls Fast, friendly human support ![SOC 2 Type II](/images/soc2.webp) ## Start free. Grow when you're ready. Start on our free plan for simple forms and workflows, then upgrade when you need more responses, automation and collaboration. Paperform is priced for SMB budgets—with generous limits and no surprise fees. [View pricing →](/pricing/) Who Paperform is for ## Built for teams who use forms every day Paperform slots in neatly wherever small and growing teams need to collect information and act on it—without waiting on dev. ### Marketing & agencies Campaign lead capture, landing pages, client briefs and reporting forms that look on-brand and plug into your stack. Roll out and remain in control of Paperform for your clients and brands with Agency+. ### eCommerce, social & services Simple storefronts, bookings, service intake and upsell flows without a full eCommerce platform. ### Education & professional services Intuitive onboarding, consent, surveys and feedback forms that respect your brand and your compliance requirements. ## We're in good form — just ask our customers "The most significant benefit of using Paperform has been the possibility to innovate quickly, creating new pages and types of content without the need to include a tech team or develop a whole set of tools and options. We have been able to create a bunch of new products and showcase new ideas thanks to Paperform. This includes a whole interview that was conducted and published from start-to-finish using Paperform." Garbiñe Hoyo Martínez ReasonWhy "Paperform seamlessly matches the look and feel of my existing landing pages. With every other form builder I’ve tried, you can tell that the form has just been embedded onto the website. With Paperform, however, my forms look like they’re part of the website; they just blend into the page and represent my brand perfectly." Kassy Pajarillo "Ecommerce conversion rates tend to average around 2% on mobile devices... Our campaign managed to overcome this, as we reached a staggering 10% conversion rate on our Paperform store. This was largely due to Paperform’s extensive theming options, which allowed us to create a beautiful and professional-looking store that not only instilled trust in those who landed on it, but also helped translate Blütenträume’s physical brand into its online one." Dennis Karle Blütenträume "My clients have to collect a lot of information from our forms based on the customer’s requests, questions and to allow images to be uploaded. Their previous forms had long interfaces, so they had high abandonment rates…After switching to Paperform there have been no customer hiccups or mistakes; we’ve maintained a 100% form completion rate." Chris Andrade CJ Andrade Web Design "Guided Mode allows our customers to only see one question at a time, making our forms more approachable and interactive. We AB tested our Paperform with our old form and found that our conversion rate increased by a staggering 91%." Amadeusz Bathelt Dealavo [Read more customer stories →](/case-studies/) ## Ready to run your business on better forms? Start free, launch your first form in minutes and see why thousands of SMBs trust Paperform to handle their most important workflows. [Start for free](/register/) Free plan · Upgrade only when you grow · Cancel anytime