---
title: How can I setup Google Tag Manager on my form? | Paperform Help Center | Paperform
description: If you use Google Tag Manager to handle your analytics, you can add it to your form using a custom analytics script.
url: "https://paperform.co/help/articles/google-tag-manager"
type: static
generatedAt: "2026-04-04T00:42:01.685Z"
---

How can I setup Google Tag Manager on my form?
### Analytics

If you use Google Tag Manager to handle your analytics, you can add it to your form using a custom analytics script (specific [pricing plans](https://paperform.co/pricing/) only).

To add Google Tag Manager (GTM) to your form:

 1. If you haven't already, follow Google's instructions for [setting up a GTM account and container](https://support.google.com/tagmanager/answer/6103696?hl=en).
 1. Select the container in your [Google Tag Manager](https://tagmanager.google.com/) account, then navigate to Admin → Install Google Tag Manager.

![Screenshot of the "Admin" page in Google Tag Manager, with the option "Install Google Tag Manager" highlighted on the right side.](https://img.paperform.co/fetch/f_auto,w_1400/https://d3gw2uv1ch7vdq.cloudfront.net/img/install-gtm-hi-res-cropped.png)
 1. Back in the Paperform editor, navigate to Configure → Analytics, and find the "Page load scripts" section.
 1. Copy the two code snippets from the install page of GTM.

![Screenshot of the "Install Google Tag Manager" page, with two sets of code to copy.](https://img.paperform.co/fetch/f_auto,w_1400/https://d3gw2uv1ch7vdq.cloudfront.net/img/copy-gtm-codes-hi-res.png)
 1. Paste both of them into your form's "Page load scripts" section.

![Screenshot of the Paperform editor, under Configure → Analytics. Both codes from the previous image appear one after another in the "Page Load Scripts" space.](https://img.paperform.co/fetch/f_auto,w_1400/https://d3gw2uv1ch7vdq.cloudfront.net/img/paste-gtm-codes-hi-res-cropped.png)
 1. Any tags and triggers you have set up in GTM should now run on your form.

### Related Articles
  [How do I access Paperform Analytics?  Paperform analytics comes with select pricing plans and can be accessed from the submissions page of a form.](/help/articles/form-analytics/)
[How do I set up Google Analytics?  It’s easy to add Google Analytics to any of your Paperform forms! Follow these instructions to get started.](/help/articles/how-to-setup-google-analytics/)
[How do I add a Google Ads conversion script to my form?  Copy the script from your Google Ads account, then paste it in your form's page load scripts.](/help/articles/google-ads-conversion-script/)
[How do I set up Meta Pixel (formerly Facebook Pixel)?  Add the Pixel ID to your form under Configure → Analytics → Facebook Pixel.](/help/articles/meta-pixel/)
[How do I set up custom analytics scripts?  We support Facebook Pixel & Google analytics for all plans, as well as third-party analytic scripts for Pro & Agency plans.](/help/articles/how-to-set-up-custom-analytics-scripts/)
[How do I get analytics working on my embedded form?  Having trouble with analytics on your embedded form? This troubleshooting article has some easy steps you can take to resolve common issues.](/help/articles/analytics-arent-working-on-my-embedded-form/)