---
title: How do I add a Google Ads conversion script to my form? | Paperform Help Center | Paperform
description: Copy the script from your Google Ads account, then paste it in your form's page load scripts.
url: "https://paperform.co/help/articles/google-ads-conversion-script"
type: static
generatedAt: "2026-04-04T00:42:02.353Z"
---

How do I add a Google Ads conversion script to my form?
### Analytics

Exclusively available with selected [pricing plans](https://paperform.co/pricing/), you can add a Google Ads conversion script directly to your form. To set this up:

 1. Sign in to your [Google Ads](https://ads.google.com) account.
 1. In the top bar, go to Tools & Settings → Measurement → Conversions.
 1. Click the "+" button to add a new conversion event.
 1. Select "Website" for the kind of conversion.
 1. Set up the event as desired (this will be different depending on what you want to track).
 1. On the next page, click "Install the tag yourself."
 1. Copy the "Global site tag."
 1. Open the Paperform editor, then head to Configure → Analytics.
 1. Paste the global site tag under "Page load scripts."
 1. Head back to Google Ads, and copy the "Page load" event snippet.
 1. Switch back to the Paperform editor. The place where you will paste the page load snippet depends on what you want to track as the conversion.

 - **Track conversions on page load:** Place the snippet straight after the global site tag in "Page load scripts."
 - **Track on submission:** Place the snippet under "Successful submission scripts."
 - **Track on a success page (exclusively available with selected [pricing plans](https://paperform.co/pricing/)):** Head to After Submission → Success Pages & Redirects, then create or edit a [Dynamic Success Page](https://paperform.co/help/articles/success-pages-and-redirects/). Add a custom HTML block to the page, and place the snippet there.

## Gotchas

 - Answer Piping (answers from questions on your form) can't be used within any analytics scripts or HTML/ JavaScript elements. This restriction includes Page Load Scripts and Successful Submission Scripts.

### Related Articles
  [How do I set up Google Analytics?  It’s easy to add Google Analytics to any of your Paperform forms! Follow these instructions to get started.](/help/articles/how-to-setup-google-analytics/)
[How do I set up Meta Pixel (formerly Facebook Pixel)?  Add the Pixel ID to your form under Configure → Analytics → Facebook Pixel.](/help/articles/meta-pixel/)
[How do I set up custom analytics scripts?  We support Facebook Pixel & Google analytics for all plans, as well as third-party analytic scripts for Pro & Agency plans.](/help/articles/how-to-set-up-custom-analytics-scripts/)
[How do I get analytics working on my embedded form?  Having trouble with analytics on your embedded form? This troubleshooting article has some easy steps you can take to resolve common issues.](/help/articles/analytics-arent-working-on-my-embedded-form/)